Oh, T.O.

This past week of news coverage concerning TO of the Dallas Cowboys has really gotten me to take a closer look at the world of PR. There are so many issues to ponder with this case. TO has been an issue before he was even a Cowboy. The optimistic PR practitioner would say that "no publicity is bad publicity," but in this instance, TO is not just the talk of the town because he's arrogant and pushy. He may in fact be detrimental to himself and the reputation of his team.

Yes, in the media's eyes, this is a he-said-she-said situation where no one really knows what really happened, however, to me and my peers it should be a who talked or didn't talk or a what did they really say situation. If there are restrictions on what the police can or cannot say about suicide attempts, why would the Police call a press conference to then only say they know nothing? Smart. I also have to agree with Jean-Jacques Taylor's article, in that, the right people weren't talking. Parcells, Jerry Jones or anyone involved with the on-goings of the Cowboys should have said more or anything, really.

Unity. Singular messages. It's what we as practitioners learn to preach and practice in our organizations. How many times are we going to see organizations let their PR department slide? Cowboys. Disney. Cowboys and T.O. could have used someone who actually knows PR, not just a friend who's covering their back. Some days, seeing these cases go wrong is what keeps me going. But that's a whole other blog. Maybe next time.